Are Love And Lust Seasonal? Yes Claims New Study
Feeling frisky? You may have the weather to thank for that.
A recent study published in the Archives of Sexual Behavior journal has found that people looking for a connection on the internet are more likely to feel frisky in the winter and early summer.
Researchers used Google trends to track keyword searches from January 2006 to March 2011 in the United States. They targeted words like pornography, prostitution, and various names of dating sites.
This study supported research already done in this field. A study conducted in 200 found that there is a six month cycle for sexual activity in young people in the United States.
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People were generally interested in finding mates around Christmas and early summer. Scientists attribute this to the "holiday season effect" or the "summer vacation effect." They also noted that condom sales are higher during the Christmas holiday and summer months.
Researchers looked up keywords like "porn," "boobs," "xxx," "call girl," "massage parlor," "eHarmony" and "Match.com" to see how frequently they came up on Google trends. They compared these searches with regular searches for pets, websites, and car parts.
"I was amazed that an almost identical trend existed for dating and prostitution searches," Markey wrote in an email to LiveScience according to Yahoo! "It would be great if these findings could be used to target the timing of safe sex campaigns," he wrote.
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