Kellogg's Cereal Recall: What's In Your Mini-Wheats? [VIDEO]

By Staff Reporter on October 11, 2012 3:02 PM EDT

Is there too much iron in your cereal? Kellogg's just issued a voluntary recall on select Frosted Mini-Wheats Bite Size Original and Mini-Wheats Unfrosted Bite Size products due to concerns over metal mesh fragments inside the wheat squares.

Recall information was first announced on the official Frosted Mini-Wheats Facebook page and Kellogg's website on Monday but many grocery shoppers have only caught on of the recall Thursday.

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A strangely slow uptake on consumer awareness for such a bizarre recall, a commenter wrote to the Kellogg's website, "Your site and is very confusing and it really pisses me off it is not user friendly at all when you are trying to get a hold of your company. I have three boxes of mini wheats, it has KBB yes two B's after the expiry date of 2013 aug 14 so I would assume they are okay am I right."

In a statement to the Wall Street Journal a Kellogg's spokesperson said, "We understand and apologize for your concern. According to Dr. David Acheson, an internal medicine physician and former Chief Medical Officer at the FDA Center for Food Safety and Applied Nutrition (CFSAN) with whom we consulted, the likelihood of these fragments making their way into the food is low; furthermore, the chances that any affected food will cause injury is low."

Despite assurance from Kellogg's, consumers are understandably outraged. Shedding more light on the recall, YouTube user mdillard13 uploaded a video of a magnet picking up a noticeable amount of particles as it hovered over a plate of the recalled Mini-Wheats cereal.

According to reports from The Wall Street Journal, the recall will likely cost Kellogg's approximately $20 million to $30 million from the company's third quarter earning numbers.

Addressing the consumers, Kellogg's said those with concerns over their cereal products can call 800-962-1413 Monday through Friday from 8 a.m. to 6 p.m. Eastern Time.

The roster of recalled Kellogg's brand cereal are as follows:

Kellogg's Frosted Mini-Wheats Bite Size Original

  •  UPC 3800031829 - 18-ounce carton. Better if Used Before Dates APR 01 2013 KB - SEP 21 2013 KB
  •  UPC 3800073444 - 18-ounce carton. Better if Used Before Dates APR 01 2013 KB - SEP 21 2013 KB
  •  UPC 3800031834 - 24-ounce carton. Better if Used Before Dates APR 01 2013 KB - SEP 21 2013 KB
  •  UPC 3800046954 - 30-ounce carton. Better if Used Before Dates APR 01 2013 KB - SEP 21 2013 KB
  •  UPC 3800031921 - 70-ounce club store carton. Better if Used Before Dates APR 01 2013 KB - JUL 29 2013 KB
  •  UPC 3800004961 - single-serve bowl. Better if Used Before Dates 04013 KB - 09213 KB
  •  UPC 3800021993 - single-serve carton. Better if Used Before Dates AP 04013 - AP 09213 or FK 04013 - FK 09213

Kellogg's Mini-Wheats Unfrosted Bite Size

  •  UPC 3800035982 -18-ounce carton. Better if Used Before Dates APR 01 2013 KB - SEP 21 2013 KB
  • UPC 3800021983 - single serve carton. Better if Used Before Dates FK 04013 - FK 09213

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