Mark Cuban Slams NBA For Power Balance Bracelets: Do The Energy Bracelets Actually Work? [Video]
The NBA has partnered with Power Balance, the company that manufactures special bracelets and necklaces that allegedly use holograms and ions to unlock an athlete's potential. Power Balance manufactures these bracelets with the logos of all 30 NBA teams, and the NBA wants athletes to wear them as advertisement.
Despite the Power Balance and NBA partnership, Dallas Mavericks owner Mark Cuban won't allow it. In a new video, Cuban spoke out against the "junk science' behind the bracelets and questioned how the NBA would allow themselves to partner with the company.
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But despite Cuban's claims, do the bracelets actually work? All evidence points to no, and a recent court settlement against them proves it. Power Bracelet was sued as part of a class-action lawsuit that resulted in a $57 million settlement against Power Bracelet over false advertising -- a settlement that led to the company going bankrupt.
Cuban said he will not allow the Power Balance bracelets in his locker room.
This is not the first time Mark Cuban has spoken out against the power bracelets. On the show "Shark Tank" last February, he chastised a person who was peddling a similar product.
"No, I'm allergic to scams," Cuban said, according to Yahoo! News. "Seriously, this is not new. It's been disproven. What you saw is the placebo effect. There's athletes that wear it. It's a joke. It's a scam. It's not real."
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