Yoga Pants Recall: Are Lululemon Pants Too Sexy?

By Philip Ross on March 19, 2013 4:20 PM EDT

Yoga
Lululemon recalled its black yoga pants on Monday after finding out that the pants were transparent. (Photo: Creative Commons)

Lululemon's yoga pants had to be recalled after customers complained that the pants were too transparent. After learning that their pants were too sheer, the company pulled the women's yoga pants from its stores and e-commerce sites over the weekend. The pants, which sell for about $100 a pair, are the popular black luon bottoms.

The recall is the company's second slip-up in less than a year, as just last summer customers became unhappy after the colors were bleeding on some of Lululemon's tops. Lululemon cut its first quarter sales by around $20 million, according to the Wall Street Journal, as a result of recalling the tops.

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The latest recall of the company's yoga pants is believed to undermine Lululemon's reputation and hurt its earnings, with the Wall Street Journal reporting that Lululemon's shares fell nearly five percent on Tuesday, bringing the company's total shares down nearly 18 percent so far in 2013. NPR reported that Lululemon's stock dropped more than eight percent from $68 a share to $62.50, as of late Tuesday morning, because of the incident.

Lululemon Athletica, a popular yoga gear retailer based in Vancouver, B.C., has been selling the black pants since early March. Los Angeles Times reported that the fabric used to make the pants is produced in Vietnam and Taiwan and is a mix of nylon and Lycra spandex fibers.

In a post on the company's website, titled "Black Luon Pants Shortage Expected," Lululemon said that some of the pants don't meet their "standards" and that the chain has not yet determined the cause of the sheerness. According to the release, the pants being pulled from shelves represent about 17 percent of their women's bottoms merchandise.

From the release:

"The ingredients, weight and longevity qualities of the women's black luon bottoms remain the same but the coverage does not, resulting in a level of sheerness in some of our women's black luon bottoms that fall short of our very high standards."

According to Reuters, the company's supplier, Taiwan's Eclat Textile Co Ltd, said it had followed Lulu's specifications, and that the retailer had apparently misunderstood what their customers wanted. A spokesperson for Eclat told Reuters: "We checked our orders this morning and indeed, we did follow their instructions to make the product." He went on to say that,"Lululemon introduced the product to the market and their customers are not comfortable with its opacity."

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