Doritos Locos Tacos: New Frito-Lay Flavor Based On Taco; What Do Consumers Think?

By iScienceTimes Staff on March 27, 2013 2:06 PM EDT

Doritos
Taco Bell's Doritos Locos Tacos will become Doritos chips and are scheduled to hit shelves in early April. (Photo: Facebook/DoritosUSA)

Doritos Locos Tacos, the new flavor of Frito-Lay chip slated to hit shelves April 8, is a chip flavor based on Taco Bell's Doritos Locos Tacos, a taco with a shell made from Doritos nacho cheese flavor which the fast-food chain rolled out in March 2012. So that's a chip made to taste like a taco? ...  no wait, a taco based on a chip? ... no, a chip based on a taco, based on a chip. It's an never-ending chip-taco-chip cycle.

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Taco Bell's Doritos Locos Tacos were a huge hit with consumers. According to the Daily Beast, Taco Bell sold a million a day last year - 375 million in total. The Daily Beast also reported that the growth of Taco Bell Company, founded in 1962 in California, outpaced KFC, Pizza Hut and even McDonalds as a direct result of its Doritos Locos Tacos.

"It has been the biggest launch in Taco Bell history," Greg Creed, chief executive officer of Taco Bell, told the Daily Beast. "Last year, we added 15,000 people to handle the growth."

Doritos seems to want to keep that enthusiasm for Doritos Locos Tacos rolling. The company posted this on its Facebook page: "The rumors are true. Doritos Locos Tacos are becoming Doritos chips. How bold would you go for a chance to be the first to try them? Tweet your answer to @Doritos for a chance to win a #DoritosPallet" (you can read the specifics of the Doritos Locos Tacos contest here).

What do consumers think of the new Doritos flavor?

Brandon K. commented on the company's Facebook page, echoing iScience Times' sentiments: "chips based on tacos that are based off of chips. What??"

Another Facebook user said: "whatever happen to the buffalo wing flavor, when I was prego I would eat a whole bag of em..love them"

Daniel R. also chimed in, saying, "I'm ashamed of what I did for a Klondike Bar. I might have to go to confession for these."

And Diana A. simply asked: "Are those just regular doritos...?"

This brings up a good point. What will the new flavor of Dorito taste like? According to the Vibe the chips will come in Nacho Cheese, Cool Ranch and half Crunchy Taco varieties.

Other Facebook users seized the opportunity to bring up Doritos use of GMOs in its products. Estelle B. said of the new chips: "Boycott Alert Re Dangerous GMOs: I used to consider myself a somewhat average consumer but I've recently learned about the effects of eating products with GMO-derived ingredients."

Whether they're safe for you or not, Doritos Locos Tacos chips are sure to have you wondering: What will they think of next?

Read more from iScience Times:

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Obesity Bug On Breath? New Study Helps Researchers Better Understand Weight Gain

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