Men Think Women With Tattoos Are More Promiscuous, Study Says

By iScienceTimes Staff on June 10, 2013 11:53 AM EDT

tattoo
Women with tattoos are more likely to be hit on by men, says a new study. Men also saw women with tattoos as more promiscuous. (Photo: Flickr: cobblucas)

Men are more likely to think a woman with a tattoo is promiscuous, and are more likely to hit on her, a new study finds.

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The study is made up of two experiments conducted in the south of France. In the first experiment, 11 attractive women of about 20 years of age headed to the beach, where they lay on their stomach reading a book. Each woman wore a two-piece bathing suit, and half the time she lay on the beach she had a temporary butterfly tattoo on her back. The rest of the time, she didn't have a tattoo. Nearby, the researchers observed the women to see how often men approached them.

"Significantly more men approached (the women) when they exhibited a tattoo," said researcher Nicolas Gueguen of France's Universite de Bretagne-Sud.

In addition, the average "latency" -- how quickly men approached the women after she first lay down -- was much lower.

In the second experiment, Gueguen and his team headed back to the beach with the 11 attractive women. The team interviewed male beachgoers this time, asking the men what they thought of the attractive woman who was laying down nearby.

What Gueguen and his team found was telling: men didn't find the woman more attractive when she had the tattoo, but thought they were "more likely to have a date" with women bearing the tattoo. They also thought they'd have a better chance of having sex on the first date when the woman had a tattoo.

The numbers in the study were pronounced. In the 220 times that Gueguen and his team played the beach scenes out -- 110 times with the tattoos, 100 without -- men approached the tattooed woman about 24 percent of the time, versus 10 percent when the woman did not have a tattoo. After the tattooed women first lay down, men approached them 11 minutes faster on average than when the women without tattoos first lay down.

As Pacific Standard notes, Gueguen did another study in this area, finding that college students in France with tattoos and/or piercings "reported earlier experiences of sexual intercourse than did non-pierced and non-tattooed students."

In 2012, a Polish study found that those with tattoos or piercings "had their first intercourse statistically earlier, and were more sexually active."

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