George Clooney's 'Ball Ironing' Fad Catches On: Why Men Are Removing Wrinkles, Hair From Genitals Using Cosmetic Lasers [VIDEO]

By Philip Ross on June 11, 2013 3:12 PM EDT

ball ironing 1
A ball ironing trend, inspired by actor George Clooney, who joked about his scrotum tightening during an interview with Italian magazine Max, is hitting Hollywood. The procedure to remove unwanted hair and wrinkles from the scrotum costs about $575. (Photo: Reuters)
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Jamie Sherrill, a.k.a. Nurse Jamie, the custodian of the ball ironing male cosmetic procedure. She operates out of her beauty spa in Santa Monica, Calif. (Photo: Facebook/Nurse Jamie)

George Clooney's "ball ironing" fad has gained traction in Hollywood after the 52-year-old onscreen heartthrob admitted to having his scrotum polished. The cosmetic procedure, known colloquially as "ball ironing," uses lasers to prune the male fruit tree, removing unsightly hair and wrinkles and even correcting discoloration for a smoother, uniform appearance.

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Early this year, Clooney told Italy's lifestyle magazine Max that he had his testicles tightened. "I never fixed my eyes, but I spent more money to stretch the skin of my testicles. I did not like the wrinkles," he said.

What could have been one of the worst TMI fumbles in celebrity history actually sparked a Hollywood male cosmetic trend.

Are men really so conscious of the look of their low-hanging fruit?

According to Daily Mail, they are. The paper reports that one spa in Santa Monica, Calif., called Beauty Park, offers a procedure called "Tighten the Tackle" (a.k.a. ball ironing), and it's apparently very popular.

"Men are becoming more comfortable with their grooming habits," Jamie Sherrill, a registered nurse and co-owner of Beauty Park, told Daily Mail. "Down there the skin ages, it's a thinner skin like that around the eyes."

Known better by her alias Nurse Jamie, Sherrill, whose picture briefly calls to mind Blink 182's "Enema of the State" album cover featuring Janine Lindemulder as a nurse, is the custodian of the ball ironing cosmetic procedure. She said that 40 percent of all of her patients today are men, many of them A-listers as well as bankers, CEOs and businessmen.

The ball ironing procedure costs $575 and takes between 45 and 70 minutes, depending on how much hair and skin discoloration there is. According to Daily Mail, the results last about four weeks and Sherrill suggests having six sessions to fine-tune the testicles.

Here are some online beauty tutorials with Nurse Jamie as uploaded to YouTube:

According to a study on male self-esteem published in the Journal of Clinical and Social Psychology, men are just as stressed about physical appearance as women are. "Results [of the study] indicated that participants exposed to ideal image advertisements became significantly more depressed and had higher levels of muscle dissatisfaction than those exposed to neutral ads," researchers reported.

And what do men cite most often as the thing they're most insecure about? That would be the size of their penises.

Maybe a smooth, well-manicured scrotum can make up for a flabby tummy or smaller member? We're not sure, but we'll certainly ask George Clooney next time we bump into him.

Read more from iScience Times:

Tongue Patch Diet: How Did Painful Procedure Become Weight Loss 'Miracle?'

Researchers Turn Fat Cells Into Blood Vessels In 'Game-Changing' Procedure

Duke Sex Change Surgery: How Many Universities Cover Sexual Reassignment?

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