Walmart Twinkies On Sale Now In 1,600 Stores Nationwide; Find Your Nearest Walmart [REPORT]
Walmart has Twinkies today! 1,600 Walmart locations celebrate the return of the most popular snack from Hostess. What's more, 3,000 odd stores will have delightful Hostess treats by Sunday morning.
The historic Hostess Brand went bankrupt last November when a country-wide labor strike over wage and benefits cuts halted the company. Unfortunately, the company could not withstand the deep losses, estimated at $7.5 million, over the week of suspended operations and filed for bankruptcy for the second time since 2004. The event translated to the loss of all 18,500 Hostess jobs.
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According to Union president Frank Hurt said the hostess company had been in a crisis after "a decade of financial and operation mismanagement."
Eventually, Hostess was purchased by two private equity companies, Metropoulos & Co. and Apollo Global Management. Initially slated for a July 15 return, Hostess Brands has managed to get the Twinkies on Walmart shelves three days early.
According to Walmart spokesperson Veronica Marshall, other Hostess staples will be making it into shelves as well. Hostess Mini Muffins and fried Fruit Pies will hit stores late next week while Coffee Cakes, Ho Hos, Orange CupCakes, Suzy Qs and Zingers will be available by August. Finally, Sno-Balls will arrive in the fall.
A sharp marketing deal that will surely pay dividents, Veronica Marshall revealed, "We've been working with them now for several months to have them available exclusive early."
What's more, other grocery stores will freeze Twinkies upon request in order to allow stores to stamp their own expiration dates. Thankfully, Walmart will not be one of the retailers that sell frozen Twinkies.
In the past, the Hostess Twinkies boasted a shelf life of 26 days. Now, the new line of Twinkies can stay on the shelves for as long as 45 days. According to Hostess, the changes were made prior to the bankruptcy. However, Hostess has gone out of business just as the new Hostess cakes hit the shelves.
To learn more about whether your nearest Walmart has Twinkies available, be sure to visit the Walmart Store Locator and call your nearest store.
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