Taco Bell Waffle Taco: Calories, Nutrition Info Revealed As Breakfast Taco Rolls Out Across Nation

By Staff Reporter on August 7, 2013 11:59 AM EDT

Taco Bell Waffle Taco
Taco Bell Waffle Taco will be introduced in 100 new franchise locations. Learn about its nutritional info (Photo: Taco Bell)

The Taco Bell Waffle Taco was first introduced as an experiment in five locations in Southern California. After the waffle taco instantly became the best-selling morning menu item at the five locations, the fast food restaurant chain has now announced that the Taco Bell Waffle Taco will be expanding its availability to 100 more franchises across the country!

While a Taco Bell Waffle Taco may sound like a stroke of creative genius for fast food enthusiasts, its composition is quite straight forward: a waffle taco drizzled in maple syrup holds together two scrambled eggs, and sausage. Essentially, it's a breakfast plate in a convenient, handheld package.

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Starting Thursday, the Taco Bell Waffle Taco will arrive to franchises including Fresno, California; Omaha, Nebraska; and Chattanooga, Tennessee. 

Taco Bell president Brian Niccol says that the Taco Bell Waffle Taco rollout to 100 additional locations is to have a better grasp of how the restaurants will handle the operational pressure of the new product as well as how well the product will perform in other markets. Should the latest Taco Bell Waffle Taco perform as well as it did in the initial five locations, Brian Niccol believes the new breakfast item will become a fixture in the national menu.

"You only get one shot when you go with big items," he said.

Taco Bell has been placing particular emphasis on improving its breakfast menu as parent company Yum Brands Inc., sees the first meal of the day as the next big business opportunity for the fast food chain. 

Because restaurants pay fixed costs for rent and electricity, corporations are looking to find ways to maximize sales throughout the day rather than rely on just the busy lunch and dinner hours. Taco Bell and its fellow competitors in the fast food industry call the concept "expanding dayparts."

The Taco Bell Waffle Taco includes one waffle bread, two scrambled eggs, sausage, and maple syrup. While the ingredients are a part of a conventional breakfast, how many calories are actually found in a Taco Bell Waffle Taco?

According to Associated Press, the Taco Bell Waffle Taco has 460 calories and 30 grams of fat.

Similarly, restaurant franchise Jack In A Box has been offering their own version of a waffle breakfast sandwich. According to their nutritional info, the Jack In A Box waffle breakfast sandwich is 470 calories, 298 of which are from fat. Total fat is 33 grams, saturated fat is 11 fat, 269 mg of cholesteral, 970 mg of sodium, 25 g of carbohydrates, 6 g of sugar, and 18 g of protein.


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