McDonald's Wings Sold Nationwide September: NFL Partnership To Promote Mighty Wings In New Marketing Campaign [REPORT, VIDEO]
Brace yourselves, McDonald's wings are coming. The fast food giant's "Mighty Wings" will launch nationwide beginning September 9. According to Bloomberg, all U.S. chains will offer the new McDonald's wings by September 24. The launch is strategically timed with the start of the 2013 NFL season, a pastime synonymous with wing consumption.
McDonald's is the official partner of the NFL. In fact, the multi-year partnership will allow McDonald's to use the logo of 32 teams as well as the NFL shield in its marketing campaigns. The fast food chain will no doubt use the tremendous pull of the sport to spread awareness towards its game changing menu item.
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"Given the natural tie between wings and football, the NFL is the perfect partner to help promote our new Mighty Wings," said a McDonald's spokeswoman, but declined to give further detail.
"Mighty Wings were popular among all of our customers in the test markets and we anticipate that this new menu item will be well received across all multicultural audiences," said a spokesperson. McDonald's wings were first served in restaurant chains in Hong Kong. According to a spokesperson, the item was instantly popular among customers.
The new McDonald's wings is a major move for the fast food chain as wings rank among one of the fastest-growing items for food-on-the-run restaurants. According to survey company GuestMetrics, wings sales topped $8 billion in 2012, a significant 11 percent over the year before.
"Wings is a major move," says Scott Hume, editor of the BurgerBusiness blog, which broke the news Monday. "It's like the Colonel adding a cheeseburger." In essence, the new "Mighty Wings" will make McDonald's a direct competitor to KFC, Popeyes, and other chicken specialty fast food chains.
According to Bloomberg, the McDonald's wings will be flavored with chili pepper and cayenne and will come with a variety of sauces. "Mighty Wings" will be sold in packs of three, five or ten pieces. Prices start at $2.99.
Can't get enough of the new McDonald's Mighty Wings? Check out the awesome McDonald's wing ad in the video below!
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